®
Blue Ridge Association of
REALTORS
Phone: 540-667-2606  Fax: 540-662-5986  Email: shiggins@brarva.com
Blue Ridge Association of REALTORS®
181 Garber Lane, Winchester, Virginia 22602
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REALTORS® going GREEN.

Banner photo courtesy Roger Lamborne.


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‘The premier authority for real estate in the Northern Shenandoah Valley.’
MISSION (Why we exist):
BRAR will advocate and enhance the professionalism, integrity, and competency of the membership, promote the Code of Ethics, and work to safeguard private property rights.

ENVISIONED FUTURE (What the future will look like with the implementation of this plan):

Members value their BRAR membership and have confidence in the organization and its leaders.

BRAR is seen as the local voice for real estate on issues that impact its members and the community.

Members consider BRAR a premier resource for their real estate education and information needs.

GOALS AND OBJECTIVES (Our plan of work):
GOAL 1: Members benefit from a comprehensive program of real estate education and training that enhances their professionalism.

2010/2011 PRIORITY: Offer and/or promote an ongoing menu of quality real estate education and training courses and which, at a minimum, allow REALTOR® members to earn their mandatory continuing education hours every two-year cycle; evaluate member needs and interest to determine specific topics.

2010/2011 PRIORITY: Utilize creative marketing and multiple communications vehicles - including outreach to brokers, MRIS front page, and BRAR website/RSS, among others - to promote BRAR education/training offerings.

Investigate offering pre-license courses for agents and brokers, either as a stand-alone school or in partnership with other providers.

Offer real estate technology/social media training to encourage members to embrace technology in their business models as a tool for better serving customers and clients and improving efficiency.

Investigate offering CE credit for approved topics offered in conjunction with BRAR membership meetings or social functions.

Investigate low or no-cost education presenters (VAR, NAR, government agencies, chamber, affiliates, etc) to offer timely education, training and motivational programs.

Investigate providing resources on professionalism and the Code of Ethics on the BRAR website.

GOAL 2.  Members feel a strong connection to the association and are well informed about its activities and issues impacting their business.

2010/2011 PRIORITY: Create comprehensive communications plan for BRAR utilizing both traditional and new media*; plan should include objectives, audiences, vehicles, messages, schedules and evaluation/feedback mechanisms. (*Facebook, BRAR website, RSS feeds, and customized MRIS front page)

2010/2011 PRIORITY: Develop plan for re-engaging brokers in association affairs and providing information, services and networking events targeted to the needs of brokers.

2010/2011 PRIORITY: conduct annual program of broker/office outreach visits by BRAR leaders to build goodwill and gather input from members.

Provide a variety of opportunities and incentives for membership meetings and member networking, interaction and engagement.

Disseminate an annual recap/review of BRAR’s accomplishments on behalf of its members.

Demonstrate transparency by disseminating to members timely summaries of Board of Directors and committee actions.

Using success of the Commercial exchange as a model, develop template for serving and engaging other member interest/specialty groups.

Evaluate BRAR awards criteria/structure and make recommendations for improvements.

GOAL 3: Members are served by an association operational platform and capable leadership that ensure a stable and effective organization.

2010/2011 PRIORITY: Conduct annual leadership planning retreat to orient the Board of Directors and committee leaders about goals, budgets, and their duties as leaders and motivate/inspire them for their year of service.

2010/2011 PRIORITY: Develop an affiliate member recruitment plan, including a slate of services/opportunities available only to affiliate members.

Develop a BRAR leadership development/mentoring program to nurture effective BRAR leaders and ensure stability and continuity.

Evaluate suitability of current BRAR offices and conduct needs assessment regarding future BRAR facilities requirements.

Develop affinity programs to provide volume discounts to members and where possible create revenue streams for BRAR.

Ensure exceptional member service from BRAR staff by providing/funding ongoing professional development and cross-training.

Assure that the annual operating budget reflects BRAR’s strategic priorities, and ensure ongoing monitoring and adjustment of strategic progress

GOAL 4: Members are served by a governmental affairs program that represents their interests and builds their influence in the community.

2010/2011 PRIORITY: create governmental affairs Committee charged with managing a legislative agenda of state and local issues and informing members about local and state public policy issues that impact their business.

2010/2011 PRIORITY: Maintain an effective RPAC committee to implement an annual fundraising campaign, host candidate and issue forums, advise the board on local political issues, and focus member attention on REALTOR® political advocacy.

Position BRAR as the local voice for real estate on issues that impact members and the community.

Develop system for monitoring local policy-making bodies and informing members on issues related to real estate transactions, property ownership, land use and quality of life.

Publish information on local government meetings and other public policy related hearings and events on BRAR website.

Encourage members to serve on local policy making bodies and recognize them for their service to the real estate profession

Encourage and facilitate member participation in VAR Legislative conference and are legislative activities.
    BRAR Strategic Plan